International Management

Franck Sogaard

President Americas, EMEA & APAC
GM Maytronics USA – Subsidiary

Franck joined Maytronics as President & General Manager of Maytronics USA in 2019.
Prior to joining Maytronics, Franck gained extensive executive experience in Fortune 500 companies such as Avery Dennison, Jarden, Newell Brands and Berkshire Hathaway, building high performance teams to achieve aggressive goals.
He holds a Bachelor's Degree in International Business and Global Logistics, and an MBA in International Business and Finance.
Since 2021 Franck is Maytronics’ President of Americas, EMEA & APAC.

APAC Region - Maytronics Australia

Dan Kwaczynski

Co-GM Maytronics Australia
Subsidiary

Dan joined Maytronics in 2011 as Co-General Manager for our Australia subsidiary, and he is also a minority share owner of Maytronics Australia. Prior to joining Maytronics, Dan accumulated more than 20 years of experience in operations, engineering, sales and marketing in construction, manufacturing, and pool industries. He gained significant international experience as he worked across four continents. Dan holds a Bachelor's degree in Business Management and a Bachelor's degree in Engineering.

Chris Papa

Co-GM Maytronics Australia
Subsidiary

Chris joined Maytronics in 2011 as Co-General Manager for our Australia subsidiary, and he is also a minority share owner of Maytronics Australia. Prior to joining Maytronics, Chris gained more than 25 years of experience in sales management, sales, and distribution in the swimming pool business. He holds a degree in Business Management and Accounting.

EMEA & LATAM Regions

Nicolas Mouret

GM France

Nicolas served as the CFO of Maytronics France from 2010-2016. He rejoined the Maytronics France team in 2022 as the GM of Maytronics. Nicolas holds a Master's degree in Finance from Audencia, and a Bachelor's degree in Business Administration from the University of Cincinnati.

Beatrix Flacke

GM Bünger & Frese GmbH, Germany

Beatrix joined Bünger & Frese in 2008 as the General Manager, and has distributed Maytronics’ products to the German market since 2009.
Prior to joining Bünger & Frese, Beatrix worked for 3 years at BSW where she gained experience in the swimming pool industry. In 2020, Bünger & Frese was acquired by Maytronics.
Beatrix holds a law degree from the University of Bonn.

Juri Katz

GM EMEA Distribution

Juri joined Maytronics in 2010 and serves as the GM for Maytronics’ EMEA Distribution business. Juri holds a Bachelor’s degree in Political Science and Economics from Tel Aviv University, and a Master's degree in Business Administration from the University of Beer Sheba and Boston.

Miguel Berlinsky

GM Spain & Portugal
GM LATAM

Miguel joined Maytronics in July 2008 and has been the GM of Maytronics Spain & Latin America since 2013. Prior to that position, Miguel was our B2B customer success Manager.
Miguel holds a degree in Business and Marketing Management.

Bastien Bertrand

Deputy GM France

Bastien joined Maytronics in 2006 and serves as the Deputy GM of Maytronics France. Prior to that position, Bastien was the Director of Sales. Bastien holds a Diploma in Technological Business Studies from Toulon university.