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Company profile:

Maytronics is a global leader in the swimming pool industry, specializing in pool water solutions aiming to create exceptional water experience. our products include a wide variety of robotic pool cleaners, pool-safety products, and water treatment systems. We use innovative, automatic technologies to make pool maintenance simple and efficient, enabling pool owners to enjoy a clean, healthy and safe pool.

From the time it was founded in 1983, Maytronics has been producing its leading product line – Dolphin pool cleaning robots, a globally known name, Dolphin set new industry standards for technology innovation, design and reliability, and most important, meeting our (brand) promise of bringing the highest/superior level of cleaning to the pool water.

our journey

Maytronics in the Pool Market – A Story of Growth

Between 2010-2020, Maytronics’ share of the global market for robotic cleaners for private swimming pools grew from 32% to 50%, and Maytronics holds 37% of the public pool market. Our technology, service, distribution channels, product range, business focus, under the umbrella of our product and marketing strategies, drove this growth, supported by a strong organizational culture and a strategy of creating significant long-term relationships with everyone and in every aspect of our business.

Estimated Competitors Structure

Blue Ocean – Opportunities and an Immense Potential For Growth

The global swimming pool market is a niche market estimated at approximately 27.4 million pools worldwide. We see vast potential for long-term growth in this market.

blue ocean

blue ocean


Annual Growth Rate



Maytronics Market Cap

Market Value

The Robotic Pool Cleaning Technology

Maytronics Dolphin is a smart solution that can thoroughly clean any pool, under any conditions. Using algorithms, sensors, and advanced navigation software, the robot learns the best and shortest way to navigate the pool and adapts itself to the pool's shape and in-pool obstacles to maximize performance and efficiency. The robot is equipped with an efficient and easy-to-use filtering and collection system for both fine and rough debris and an active brushing system that removes bacteria and algae from pool surfaces including floors and walls. The Dolphin also includes a water-flow mobility system that enables the robot to cover the entire pool area, keep close to walls, efficiently clean along the waterline, navigate and extract itself from obstacles. By using the robot, customers save substantial amounts of electricity, water, and chemicals, while enjoying an exceptional experience of a pure, clean and safe pool, and gaining peace of mind.

Maytronics is bringing the power of the cloud to the Dolphin robotic pool cleaners

With the new IoT power supply, Maytronics offers its users the possibility to control their robot from anywhere, at any time, through an easy-to-use mobile app. Now, robot owners (specific models, like Dolphin M700 and Dolphin S400) can always know their robot’s status, Wi-Fi® connectivity, sense water temperature, filter status, super easy pick-up system, and get a heads-up on maintenance requirements. The Dolphin has an IoT card that connects to a Big Data cloud and Maytronics analytics. An advanced application enables manual navigation, definition of cleaning programs, and more.

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